Meyer has launched a innovative new cookware range – Circulon C-Series – with the help of MasterChef’s Marcus Wareing. Using the C-Series Chef’s Pan, the celebrity chef presented a ‘cookalong’ via zoom, attended by leading food influencers, press and retail buyers, “Be fearless with this pan,” Marcus told attendees.
The new cookware features SteelShield technology – steel circles that protect the non-stick coating.
John Lewis’ Emma Lay and Robyn Griffin, Lakeland’s Kathryn Farrell, The Very Group’s Demi McLauglin and Selfridges’ Maria Jarmola joined leading food writers and influencers for the cookalong, including former contestants from The Great British Bake Off: Martha Collison, Chetna Makan and Val Stones, MasterChef contestant Jelena Fairweather, The Independent’s Hannah Twigg and The Corner Plots’ Sophie Rushton-Smith.
With guidance from Marcus, attendees created Mustard Glazed Chicken with spiced Cos Lettuce and a Tarragon Vermouth Veloute, using the C-Series Chef’s Pan, which at one point involved flames as the brandy content was cooked out. The event and subsequent launch has prompted a host of social media coverage.
Good pans are “part of our kitchen décor,” said Marcus during the cookalong, admitting that he prefers induction to gas cooking, partly as it keeps pans cleaner. The celebrity revealed he had been using the “incredibly versatile” C-Series Chef’s Pan for a wide variety of different dishes, including braised leg of lamb (sealed in the pan, and finished on the barbecue), risotto and scrambled eggs for his family’s breakfast. “It’s a great size,” he enthused.
Answering questions from attendees after the cookalong, Marcus provided insights into his family’s lockdown cooking favourites, including his slow roast shoulder of lamb and his wife’s curries. When asked what his favourite comfort food is, Marcus (after some thought) admitted that it is hard to beat “a good fry up with a pots of tea and slices of white bread.
C-Series cookware launched this week, initially from the Circulon site, followed by John Lewis as stores reopen. Meyer’s marketing director Carl Wright told HousewaresNews.net that the cookware combines “the strength and beauty of steel and the ease of non-stick.” He emphasises: “It cooks like steel and cleans like non-stick; it really is the best of both worlds.”
