Coffee making specialist, Melitta UK is hosting a pop-up coffee shop in the illuminated tunnels of Old Street Underground – the world’s first tube station dedicated to innovative retail and immersive brand experiences.
The Melitta Coffee Lounge is open from today (Monday March 25) to Friday (March 29), enabling consumers to try brews from Melitta’s Bean to Cup and Filter Coffee machines as well as its Pour Over coffee.
The brand is hosting several events at the pop-up shop, including advice from health and fitness specialist (and personal trainer extraordinaire) Harry Jameson.
Expert barista Celeste Wong, aka The Girl in the Café will be showing visitors how to make the perfect Pour Over coffee as well as making Coffee-tails, including a Mocha-nut coffee-based cocktail.
To tie in with Melitta’s 111th anniversary, proceeds from the coffee will be donated to St Luke’s Community Centre, a charity that helps to alleviate poverty, social problems and poor health in the heart of EC1 by offering various services.
Melitta’s Pop Up Lounge will get consumers caffeine intake up ahead of The London Coffee Festival, which runs from March 28-31 at Old Truman Brewery, Brick Lane.
Top: Celeste Wong is hosting two events at Melitta’s Pop Up Lounge this week.