This ad will be closed automatically in X seconds.

Meyer champions Pointless Knives

Prestige from Meyer Group is taking a lead to change the shape of knives with its new Pointless range. The move is in response to a plea from medical experts and judges, including the Institute of Surgeons, which appealed directly to knives manufacturers for help in curbing the current knife crime epidemic.

2- prestige logo“With an 80 year heritage, we are experts in home kitchens and we have consulted with experts in knife crime,” says Carl Wright, marketing director for Prestige. “We know how the average home cook uses a knife – very rarely using its point. Medical experts, however, tell us that it’s the point that turns a household object into a dangerous murder weapon, puncturing internal organs to inflict life-threatening – often fatal – injuries.”

Carl continues: “What’s more, doctors and judges assert that the majority of violent knife attacks use kitchen knives. As producers of kitchen knives, we have to take heed. It is our responsibility to help consumers make informed choices when they purchase kitchen equipment.

“This is a social issue. People are dying and we all have a role to play in making our communities safer. Our role is to make safe knives available. Consumers must play their part in making considered purchasing decision.”

The launch of Prestige Pointless Knives – which attracted considerable interest from retailers at the recent Exclusively Housewares – follows announcements earlier this year that several high street retailers, including ASDA and Co-op, have withdrawn sales of single knives in response to the rise in knife crime.

Carl also highlights that the Pointless Knives design has home safety in mind, lessening the chance of injuries resulting from the points of knives.

“Accidents happen, whether it is a knife falling from the counter top – often narrowly missing feet, children and pets – or a little hand ‘helpfully’ reaching into the dishwasher,” he acknowledges.

Of course, there are other distinctive design features that are notable for the high performance knives, including air pockets created by dimpled blades that prevent food from sticking to the blade, and the comfortable non-slip handle.

Prestige is due to launch a social media campaign to promote Pointless Knives starting next month.

Carl concludes: “Our society has lost more than 100 friends, neighbours and relatives in the UK this year, aged between 14 and 80. Pointless knives could help limit this pointless loss of life.”

Top: Prestige Pointless Knives from Meyer Group.

MORE NEWS
BiraMica
 
Hardware co-operative group joins Bira as a new division....
ZaraSmeg
 
Fashion retailer is introducing SDAs to its Home portfolio....
Nespresso
 
RE:CYCLE is made from recycled aluminium coffee capsules....
Huski
 
Huski Home is on the NatWest Great British Entrepreneur Awards shortlist....
Dior
 
Fashion house introduces reusable hand-blown glass straws....
KilnerJars
 
Low sugar, ‘free from’ and vegan diets add to demand for Kilner Sauce Press....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.