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OXO introduces new tools and new brand campaign

OXO’s new seafood utensils include a Seafood and Nut Cracker, which combines classic design with modern comfort to crack open seafood easily. The ridge opening fits claws of any size, while the narrow centre pinches thin crab legs.

The OXO Seafood Picks help to pull seafood from its shell, featuring OXO’s classic non-slip signature handle, making them non-slip even with wet hands. The Seafood Scissors cut through shells and fish, and feature a special curved design for lobster tails, crab claws and shrimp, as well as a built-in cracker.

Lastly, the OXO Oyster Knife opens oysters with ease. The stainless steel blade and bent tip pierce and pry open shells, then separates the meat from the shell, while the soft handle is designed to fit comfortably in your hand.

The new OXO Barware collection features a Steel Single Wall Cocktail Shaker – a measuring cup and shaker in one with a lid which doubles as a jigger. The Steel Cocktail Strainer fits inside shakers or glasses, while the Steel Muddler help release aromas and oils from mint leave and other herbs. The Steel Double Jigger comes with two measurement sizes and classic OXO non-slip grip.

For wine, the OXO Steel Double Lever Waiter’s Corkscrew glides through any cork, while the Steel Winged Corkscrew with Removable Foil Cutter smoothly removes corks without pulling. The Steel Spillproof Wine Stopper Set helps make wine last longer and expands to fit any bottle size, while the seal automatically tightens to fit the bottleneck.

Further product launches include the Steel Die-Cast Bottle Opener, the Steel Shot Pourer, the Steel Angled Jigger, the Steel Ice Bucket and Tong Set and various Ice Cube Trays.

Meanwhile, OXO’s new Icons are Forever brand campaign highlights four design icons, including the Swivel Peeler, the Salad Spinner, the Angled Measuring Cup and the POP Containers.

OXO products are designed to work safely and comfortably in any hand – young or old, large or small, left or right-handed.

Kit Ha, EMEA marketing director, explained: “With our Icons are Forever campaign, we are paying tribute to these four legends, putting their unique functionality and timeless, universal design into the spotlight.

“All OXO products are engineered to be better and guaranteed to last a lifetime, so the emotional message ‘Icons are Forever’ perfectly underlines our uncompromising attitude towards quality.”

In cooperation with 1% for the Planet, OXO is donating 1% of its annual sales to non-profit organisations tackling environmental problems which affect everyone.

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