Claire Tait, ex-Joules exec, has joined ProCook as marketing director.
During her eight years at Joules, Claire had a variety of leadership positions including customer director, marketing director and head of ecommerce trading.
Lee Tappenden, chief executive at ProCook, commented: “We’re at a pivotal point in the ProCook journey and it’s vital that we keep telling people about the incredible range, experience and value we offer.
“Claire’s strong commercial acumen combined with her creativity and passion for storytelling is a unique combination that is hard to find, and perfect for the unique challenges ahead. We are delighted to welcome her to the team and can’t wait to see what she will bring to the brand.”
Claire added: “I had an instant rapport with the team at ProCook and loved their passion for cooking and obsession with product. ProCook is a brand with great values underpinning its purpose and there is a massive opportunity to unlock the ProCook story to deepen connections with new and existing customers.”
