ProCook launched its new TV advertisement on Saturday (September 11), featuring the next instalment of a culinary sequence. The new 30-second commercial is being shown on national and multi-channel platforms including ITV, Channel 4, Channel 5, and Sky, and is part of a heavyweight marketing drive.
Following the recent success of ProCook’s first television advertising campaign in five years, the central character is again depicted in a light-hearted situation. This time the hero shows how his home cooking skills have developed using ProCook’s Elite Tri-Ply range.
“Following our recent growth, our customers’ continued passion for home cooking, and the success of our first TV commercial creative earlier in 2021, we had to continue the story of our lead character and showcase a broader spectrum of the fantastic cookware and kitchenware products we have on offer,” explained ProCook’s founder Daniel O’Neill.
He continued: “We loved the first creative that we aired earlier this year and it’s great to see the story progress. Our TV campaign is a critical step in continuing to raise ProCook’s brand awareness with existing and new customers and we look forward to seeing what viewers think of this next chapter and to developing our story further in the future.”
Top: The hero of ProCook’s advertisement creates a special meal.