Scrub Daddy Original and Scrub Mommy Pink are now stocked in over 250 of Asda’s cleaning aisles. The news comes after it was announced earlier this year that Scrub Daddy is now the UK’s number three sponge/scour brand, according to Kantar, FMCG World Panel (52 w/e basis 20/03/22), growing 167% from the previous year.
James Tant, senior account manager, commented: “We are thrilled to be working with Asda and increasing distribution in multiple grocery. This is a real milestone for the brand and testament to the hard work of the whole team here in the UK.
“The increase in demand for Scrub Daddy products over the last 12 months has been phenomenal. I’m very excited to see what the next year brings.”