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SharkNinja unveils new lines at first EMEA product forum

SharkNinja has kicked off 2024 with product innovation in new and existing categories, with 17 Shark and Ninja products coming to the EMEA region in the first half of the year.

The newest innovation includes the Shark FlexBreeze – a cooling solution for outdoor and indoor use; the Ninja FrostVault – a cooler that redefines the market for portable outdoor food storage; and the Ninja DoubleStack XL 2-Basket Air Fryer, a vertical two basket air fryer which provides double the performance with 40% less countertop footprint.

Mark Barrocas, ceo, commented:SharkNinja’s track record of launching game-changing innovations and rapidly capturing market share across categories is a result of our associates’ boundless curiosity and relentless drive to solve consumer problems.

“Our latest innovations deliver the high-tech features, market-leading performance, quality and extraordinary value Shark and Ninja products are known for, positively impacting people’s lives every day, in and outside their homes, around the world.”

The FrostVault Cooler offers premium ice retention for up to six days and fridge temperature dry storage. With FrostVault technology, cold air transfers into the Dry Zone, where high-tech insulation keeps food cool, dry and separate at food-safe temperatures for days.

Ninja’s new DoubleStack XL 2-Basket Fryer offers features including stacked meal racks which unlock four cooking levels with six functions – air fry, roast, bake, reheat and dehydrate. The fryer can cook two foods two different ways and have them ready at the same time.

The company also announced that it plans to bring 17 additional Shark and Ninja products to the EMEA region, including Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker; Ninja CREAMi DELUXE Ice Cream and Frozen Drink Maker; Ninja Ceramic Cookware; Ninja Detect Duo Power Blender Pro; and the Ninja Combin Multi-cooker Over & Air Fryer.

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