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Smartwares joins BHETA

With its world-renowned brands including Princess and Tristar, the Smartwares Group has joined  BHETA (the British Home Enhancement Trade Association).The Group originates from The Netherlands and creates affordable, well-designed appliances for daily life at a various price points.  

Smartware’s product range spans six brands and 14 categories, including domestic appliances.  The Group has offices in The Netherlands, Belgium, UK, Germany, France, Spain, Portugal, Italy, Sweden, Lebanon, Turkey, Hong Kong and China, and exports all over the world.

Above: Air fryer by Princess.
Above: Air fryer by Princess.


Seema Grantham, BHETA’s sector manager for housewares and small domestic electrical said, “I’m delighted that a company with such a wide-ranging commitment to innovation and smart technology in so many categories recognises the benefits BHETA provides in terms of UK retail, export and business service contacts.”


Top:  Family cooking withPrincess from the Smartwares Group.

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