As an exclusive partner of the Royal Hospital Chelsea, 10% of net sales from Sophie Allport’s Chelsea collection will be donated to help look after former soldiers of the British Army.
Homewares and lifestyle brand Sophie Allport has revealed its new RHS Chelsea Flower Show design for 2024. The new collection launches 2 May 2024.
Sophie’s 2024 limited edition design captures a moment at the show, filled with an abundance of flowers, from elegant parrot tulips and bearded irises to foxgloves and nectar-filled lupins.
Dressed in their iconic scarlets, Chelsea Pensioners enjoy the grounds and admire a garden sculpture that takes centre stage. The famous Great Pavillion stands tall in the background, and with Sophie’s love for nature and wildlife, there is a nod to some of her existing best-selling collections, including Hedgehogs and Bees.
For the second year in a row, Sophie Allport has exclusively partnered with the Royal Hospital Chelsea, donating 10% of net sales from its Chelsea collection to help look after former soldiers of the British Army.
RHS Chelsea Flower Show has been a part of the Sophie Allport story since 2010, and each year the brand designs a sell-out collection to mark the historic event. This year, the collection includes a fine bone china mug, a cotton tea towel, an illustrated hand-signed print and a serving tray (a first for 2024).
Sophie Allport, founder and creative director, said: “We are delighted to return to Chelsea Flower Show for our 14th year. I love everything about the event, from the stunning gardens and displays to wandering around and meeting all our lovely customers.
“Meeting the Chelsea Pensioners and hearing their stories is always a delight, and we are so proud to have partnered with The Royal Hospital Chelsea again on the limited edition collection.”
Chelsea pensioner Barbara Whilds said: “I love gardening and have an allotment at the Royal Hospital where I grow fruit. The Chelsea Flower Show is always a wonderful event for the Chelsea Pensioners, and we enjoy seeing all of the exhibits in our back garden.
“It’s very special to be part of the beautiful Sophie Allport collection and it means such a lot that some of the proceeds from the sales go towards helping older veterans in their retirement.”
