Inspired Lifestyle Brands is delighted to announce the UK launch of the high performance cookware brand, Swiss Diamond. The brand will be Exclusively Housewares (June 11-12 Business Design Centre).
Swiss Diamonds’ head of sales, Bert de Wit explains: “The high concentration and multiple layers of actual diamonds within the XD range means that not only can the range be considered the most superior of all non-stick frying pans but the durability tests show that it can also be considered as having exceptional non-stick life expectancy. Our lab tests have shown that the range can withstand 12,000 continuous strokes of coarse sandpaper. It is a premium range however for such quality and durability, the range delivers excellent value for money and more so that we now live in a ‘buy it once’ culture”.
Bert adds: “Our PR/media campaign will be centred around the fact that not all non-stick cookware are the same as once you’ve seen the Swiss Diamond XD range perform, you’ll never use another brand again”.
Top: Swiss Diamond promises high performance.
