Trend Bible Senior Trend Strategist Naomi Pollard is a regular contributor to the IH+HS show in Chicago and her seminars are always one of the most attended during the show.
She gave some fascinating insights into the direction of travel for consumer lifestyle trends in interiors and how they are fast-changing and evolving but all ladder up to ‘The Future of Life at Home’. There are six lifestyle drivers for 2020: Rethinking Disposability, Toxin Free, The Hard Working Home, The Joy of Clean & Tidy, Sacred Spaces and The Home is Fashionable.
Every trend has a strong driver behind it – whether the campaign against single-use plastics highlighted by the Blue Planet II programme or cleaning as an art form championed by Marie Kondo and, in the UK, the influencer Mrs Hinch with over 2 million followers on Instagram. These trends then convert into product and according to Trend Bible research, this is happening much quicker than previously. It comes with challenges too said Naomi. “The key is to catch a trend when it’s tipping from relevant obscurity to mass market adoption – that’s both easier and harder in the digital age.”
Naomi went on to talk about more immediate trends. Autumn Winter 2019/20 ‘Precious Space’ is set with the background of the 50th anniversary of the Apollo moon landing, so lots of deep ‘midnight’ colours, stars, galaxies and lunar themes, fragmented and pixelated designs, jewel tones and metallic accents (especially high shine mirror and oxidised finishes) and orbs and celestial-inspired shapes.
Spring Summer 2020 ‘Meaningful Life’ is inspired by the Olympics taking place in Japan next year so a focus on that culture’s attributes of mindfulness and calm. Remember hygge? The new trend word will be ikigai or ‘reason for being’ in Japanese! There is also the trend of ‘japandi’ – a fusion of Japanese and Scandi, an easy update for consumers who love the scandi style already. What characterises the ‘Meaningful Life’ trend is a blend of technology and style – beautiful pared back clean and simple designs, tactile ceramics, knotted designs and hammered copper and in terms of colours – neutrals, jade and cornflower for freshness, subtle tones, and speckled gradients.
*Next year’s The Inspired Home Show (formerly the IH+HS) in Chicago takes place March 14 – 17 www.theinspiredhomeshow.com
Top: The Precious Space trend.