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Victorinox opens London flagship store

Victorinox says that its move to Oxford Street reflects the brand’s growing influence in British retail. The 169m2 store in the new design concept, which has already been rolled out in Brunnen, combines the Victorinox values of quality, functionality, innovation and iconic design, with refined details.

In the store, the brand’s corporate history, products and core values are combined to create a unique shopping experience.

Personalisation stations allow visitors to assemble their own Swiss Army Knife and customise it, while the other products are presented in a way that allows customers to engage with and experience them.

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