This ad will be closed automatically in X seconds.

What More’s PushPan showcased on QVC Germany

Lancashire-based What More UK was delighted to have an extended range of its PushPan round cake tins showcased on QVC Germany last week.

QVC is one of the 10 largest mail-order companies in Germany, with a market share of 50%. With the strength of the bakeware market in Europe and particularly in Germany, a spot on QVC is a prestigious achievement. QVC is available to 37.5 million households in Germany via cable and satellite, and products are available online across Europe.

Featured as a special on the popular evening show ‘Kochen und Geniessen’, the comprehensive presentation put the 20cm and 23cm deep PushPan products through their paces, baking five different cakes include a Spanish apple cake, a layered banana cake with German buttercream, and a German cheesecake. To highlight the versatility, the presenter made bread in the pan, while also filling it with water to prove its leak proof properties.

Nick Lenkowski, bakeware sales and marketing manager, said: “QVC has a great reputation in Germany and is very popular, so to get a demonstration feature like this on a prime time show is really good for us and for the PushPan brand. It is a superb product, and definitely the right choice for the type of products they were making.”

What More UK director, Tony Grimshaw OBE, added: “PushPan has been a great investment for What More, and we quickly integrated all production in house at our base in East Lancashire – so all PushPan products are now Made in Britain.

“The German bakeware market has always been strong, and we’re keen to support the market and continue to sell well there – so a full demonstration on QVC will help us with that. Of course we’re looking forward to exhibiting at Ambiente again soon, which is this biggest show in the world. This makes it key for meeting up with our global contacts – it’s always a great place to catch up.”

MORE NEWS
Bryan Clover (2)
 
Rainy Day ceo, Bryan Clover, reflects on 2023 so far, and sets out the charity's plans, and how you can support it, for the coming year....
Wilko (1)
 
MPs have summoned the former bosses and auditor of collapsed retailer, Wilko, to explain why the company went into administration....
Autumn Statement (1)
 
BIRA has welcomed the announcement of business rates relief by the Chancellor this week, but warned it was concerned about the increased standard multiplier. ...
Progressive Preschool featured image (10)
 
Hyve Group has appointed two new leaders to its team - Jackson Szabo as portfolio director for Spring Fair and Autumn Fair, and Soraya Gadelrab as the event director. ...
ReBorn BBC News (1)
 
BBC News visited the Wiltshire-based ReBorn factory this week to report on the innovative manufacturing of the new, sustainable homewares range....
Tefal by Jamie Oliver (2)
 
Tefal and Jamie Oliver have joined forces again to create the Jamie Oliver by Tefal baking range. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.