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BHETA expands member services team

The association has appointed Samantha Astle (pictured left) and Reena Choudhury (pictured right) to its member services team.

Both new recruits will be focussing on member relationships and recruitment, and member services delivery, alongside similar roles for the Exclusively housewares, SDA and gift exhibition, owned by BHETA.

Samantha and Reena will be based at BHETA’s HQ at Vyse Street, Birmingham. Samantha has enjoyed a career in police administration and in the building products industry, while Reena has worked in logistics and event management.

Samantha said: “The home and garden sector has seen a step change in consumer interest in recent times, so this is a very exciting opportunity.”

Reena added: “Industry suppliers are expanding their businesses exponentially as well as dealing with the current logistical changes, so BHETA is a really important resource for members and it’s great to be part of delivering that support.”

Will Jones, chief operating officer at BHETA, commented: “Member services is one of the key parts of BHETA’s offer, alongside market data, lobbying and retailer networking, so I’m delighted that Samantha and Reena are joining the team ready to help members realise opportunities and find a collective approach to current challenges.”

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