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Blaise relaunches Kleine Wolke in the UK

Blaise International is introducing Kleine Wolke, a renowned European brand with a rich heritage in producing bathroom textiles since 1968.

Emerging from the esteemed Bremer Tauwerk-Fabrik, founded in 1793, Kleine Wolke has become synonymous with luxurious and practical bathroom solutions. In a strategic move for 2024, Blaise International is relaunching the Kleine Wolke brand in the United Kingdom and Republic of Ireland.

Kleine Wolke’s extensive product range includes bath rugs, shower curtains, safety mats, tumblers, soap dishes, soap dispensers, and cosmetic mirrors, all available in a range of colours and styles

Each year, the design team at Kleine Wolke evaluates its product offerings, drawing inspiration from contemporary trends in nature, technology, automotive, clothing, and home furnishings. This process results in the creation of unique Design Worlds for the following year.

The company’s commitment to sustainability is seen in its Eco Collection, utilising sustainable and recycled materials.

Bertrand Pichon, head of international sales commented: “We are truly convinced that our innovative concept is a testament to our dedication to anticipating and meeting the evolving needs of our consumers, specifically in the UK/Ireland. As such, a concept not seen before.

“The best example is our Eco Collection, represented by various product categories and a large choice of products, which can be implemented on one unique, tailored, POS solution.”

Mark Hewitt, national sales manager, added: “This is now the largest range of trendy bathroom accessories available in the UK and Ireland. Initial customer feedback has been that the products are different and really stand out. Not only do the products look and feel great, but they are manufactured to last a very long time too.

“The large design team in Germany produces unique yearly Design World collections, which allow consumers to easily colour coordinate bath rugs, soap dispensers and dishes, tumblers, shower curtains, and more.”

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