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Chilly’s founders make headlines

Having achieved the top place in the Sunday Times Fast Track 100 in December, Chilly’s Bottles’ co-founders and owners James Butterfield and Tim Bouscarle were back in last Sunday’s edition of the newspaper (January 5) in its ‘How We Made It’ column.

Chilly’s was founded by Leeds university student James Butterfield in 2010, with digital marketing colleague Tim Bouscarle joining the following year. The company has grown from James’ initial idea of enabling consumers to have cold water on the go in a re-usable bottle to a business with sales of £31.4m in 2019.

We are striving to be the Nike or Adidas of the re-usable world,” Tim told the Sunday Times, “helping people change their habits but not sacrificing the quality of the products they have to do so.”

Above: Part of Chilly’s Christmas ad ‘Gift responsibly’ campaign (created by Uncommon Creative Studio), which incorporated tv, print and social media.
Above: Part of Chilly’s Christmas ad ‘Gift responsibly’ campaign (created by Uncommon Creative Studio), which incorporated tv, print and social media.

A year ago, the company added two new products to its offer – re-usable coffee cups and re-usable straws.

As the headline sponsor last year’s National Refill Day, Chilly’s created a bottle in support of the campaign. For every Refill x Chilly’s bottle purchased, the company donated  £10 to City to Sea – the organisation behind the campaign – to help protect the UK’s oceans.

 

Top: Some recent post on Chilly’s Instagram feed.

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