Portmeirion Group recently held a two-in-one event to promote new two brand- led campaigns: the findings of Portmeirion’s ‘Get Together’ campaign research, along with Spode’s inclusive brand campaign that celebrates Spode’s past, present and future.
“This year, we’re focusing on the consumer to pull sales through retailers, our trade customers,” Sara Dickenson, the Group’s marketing communications manager told HousewaresNews.net. “Obviously we will be educating our customers as well, but the main objective is to engage with our end consumers, old, existing and new, to expose what our brands mean and how they fit in with their lives.”
The company will be creating point of sale for retailers, with consumers also able use the hashtag #GetTogether to see products, to include being able to view them on Pinterest. “Everything is being pulled together to encourage people to shop in store,” emphasises Sara.
Commenting on the Get Together campaign, Portmeirion Group sales and marketing director Phil Atherton said: “Our campaign is all about encouraging people to come together more often. We know from our research that families place huge importance on eating together and do want to see their families more often, so we’re helping them accomplish this. However, it’s not just about families. Our campaign is all about getting together over good food, so whether that’s with friends, family, or a nextdoor neighbour, we want to help everyone create more enjoyable moments together.”
Portmeirion’s research – conducted by YouGov and commissioned as part of its campaign to bring people together – reveals that just 39% of British adults always eat dinner together with their family. The findings show that despite not eating together, over three-quarters (77%) of families said that they know it’s important, with 74% of those saying they believe it encourages good family relationships.
Meanwhile, Spode (from Portmeirion Group) is commemorating its long-standing presence in the ceramics industry with the launch of an inclusive brand campaign – #SpodeDNA – celebrating its past, present and future.
Launched last Thursday (March 14) to mark the brand’s 250th anniversary in 2020, Phil Atherton explained: “it gives us the brilliant opportunity to delve into the fascinating world of Spode and uncover many of its hidden treasures. We will not only be celebrating the brand but the many people that it has touched over the years.”
Top: A homely display of Portmeirion’s iconic Botanic Garden.