The presentation on visual merchandising, will also include the announcement of the winner of the gia Top Window award.
On October 24 at 9am CT (3pm BST), gia expert juror, Anne Kong, will give a presentation on window displays entitled ‘The window stage in the digital age’.
Anne is an educator and designer specialising in visual merchandising. With over 20 years of experience, she develops design concepts and solutions for retail, showrooms, trade shows and events.
Anne is a partner of A+D Kong, her own design company that she shares with her husband, and she has been a member of the gia expert jury since 2017.
The description of the presentation is as follows:
Today’s consumer spends most of their time viewing a screen. How can a store window compete with online experiences and flashy digital advertising? How can we get the analogue nature of a 3D display to rival digital imagery?
Physical experiences have the power to alter our feelings and mood, increase our desires and even prompt us to make purchases. Join the gia Expert Juror Anne Kong as she discusses the sensory power of display and new ways to create spatial experiences that attract and leave a lasting impression.
Part of Anne’s presentation will be the announcement of the gia Top Window Global Honorees of 2023. The gia Top Window competition recognises and celebrates the best and most innovative window displays in the home + housewares industry worldwide.
The Global Honorees – one small retailer and one large retailer – win a trip to The Inspired Home Show in Chicago in March 2024.
The event is open to all industry contacts and registration is available via https://housewares-org.zoom.us/webinar/register/WN_yCulzA-fT96ag_sdFVFFJQ.
