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International visitors soar at Ambiente

Messe Frankfurt, the organisers of Ambiente, which closed its doors on February 12, have confirmed that there was a significant rise in visitor numbers at this year’s show, with 136,000 trade visitors attending the exhibition from some 166 countries.

Above: View of the Trends area and India Partner Country presentation at Ambiente.
Above: View of the Trends area and India Partner Country presentation at Ambiente.

The top ten visiting nations, after Germany, were Italy, China, France and the UK, followed by the Netherlands, the USA, Spain, Switzerland, Russia and South Korea. Outstanding increases in visitors were recorded, with a significant increase in visitors from the UK and across Europe, as well as from South America and Asia.

Many UK exhibitors commented on an extremely positive show, including James Gray, md of Barista & Co who described Ambiente 2019 as: “the best show we’ve ever done.” Barista & Co was launching its new manual coffee brewing gadgets to the international market. At Black +Blum London (which showcased its new branding), md Nick Cornwell stated: “We’ve had a very busy show with a lot of new international customers and new distributor contacts.”

Above: Barista & Co had its “best show” ever.
Above: Barista & Co had its “best show” ever.

Michelle Dickinson, md of Burton McCall also agreed that Ambiente 2019 was outstanding, with a great many productive meetings bringing together the distributor’s brands and UK retail buyers during the show.

“During Ambiente, we could feel the hustle and bustle of world trade, even though there are signs of a downturn in the economic outlook,” acknowledged Detlef Braun, a member of the executive board of Messe Frankfurt. “Using Ambiente as a trading hub, international consumer goods manufacturers target both local and regional markets all over the world. The signals are therefore set for 2019 and beyond, impressively borne out by the number of orders and the quality of both German and international buyers.”

Ambiente 2020 will be held from February 7-11. Visit


Top: A view of the busy Hall 3.0 – international visitors were out in force at this year’s Ambiente.

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