Innovative smaller brands and start-ups in the housewares sector are invited to take advantage of a unique chance to exhibit at Spring Fair (Birmingham NEC February 2-6), thanks to a joint initiative from BHETA and Bira.
The BHETA/Bira Pavilion in Hall 8 is a dedicated space for companies who would not normally exhibit at the show. Will Jones, chief operating officer at BHETA explains, “We are making shell scheme spaces available at very special rates to new and innovative suppliers, who are ‘doing something different’; and there are just a few left available.”
The Pavilion will feature a range of Bira Direct suppliers, BHETA members and new suppliers to the industry, representing cookshop, housewares and tabletop brands. There will also be a special retailer voucher scheme offering Bira Direct users money back when they buy from suppliers in the Pavilion at the show.
Will states: “The Pavilion will not only give additional suppliers a chance to show the latest product innovations; it will also help retailers to differentiate themselves from others on the high street. Moreover, by having a voucher offer, we are giving an added extra to the Bira Direct buying group users in attendance.”
BHETA and Bira will also have a stand in the Pavilion where industry experts from both associations will be on hand to discuss key topics facing independent retail and suppliers’ businesses how the associations can help.
For more information about exhibiting in the Pavilion at Spring Fair contact the BHETA Member Services Team on 0121 237 1130 or visit the BHETA website www.bheta.co.uk
Top: Buyers at Spring Fair 2019.
