Life’s a Beach from ProCook

Kitchenware retailer ProCook has launched a linked not-for-profit organisation that supports the eradication of single-use plastic products and promotes the use of reusable products.

Above: ProCook’s Daniel O’Neill wanted to take positive action towards a more sustainable environment.
Above: ProCook’s Daniel O’Neill wanted to take positive action towards a more sustainable environment.

Money raised will fund schemes to help rid beaches of single-use bottles and cups via education, beach cleans and the promotion of multiple-use products. The organisation – set up by ProCook owner Daniel O’Neill – highlights some of the shocking figures relating to beach waste. Single-use plastics make up on average 49% of beach litter and a plastic bottle discarded on a beach could last 450 years in the marine environment. Of the 7 million single use coffee cups that are used each day more than 99.75% do not get recycled and end up in landfill.

ProCook’s Daniel O’Neill said, “It is vitally important that companies take responsibility to ensure that they doing everything to protect the environment whilst working towards a more sustainable future. Following programmes like David Attenborough’s Blue Planet it is impossible to ignore the plight of our planet.”

In addition to setting up Life’s a Beach, ProCook has already reduced single-use plastic in product packaging.  It is committed to using fully recyclable materials in its extensive cookware and knife ranges resulting in 90% of all plastic packaging being eliminated across the ranges.  Moreover, the retailer has also committed to removing 95% of all plastic packaging from all products by the end of 2019.

Life’s a Beach will be primarily funded via the sales of a stylish line of reusable products, from which 10% of sales will go to the organisation. In addition to sales via ProCook’s shops, online store and Amazon, the new brand is inviting potential stockists to get in touch.


Top: Life’s a Beach coffee cups.

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