This ad will be closed automatically in X seconds.

Meyer launches interactive technology

Meyer Group’s introduction of RFID (Radio Frequency Identification) technology on its stand at the recent Ambiente was overwhelmingly well received by retailers. Visitors to the stand were able to experience how placing a pan on a hob triggered the start of the relevant informative video for the range.

Meyer Group’s trade marketing manager, Clare Hollond reports: “All of our visitors loved this new Innovative technology and could see the benefits of how this could be translated at store level for their consumers.”

She added: “Each video that was developed for our new launches was concise and communicated very clear consumer benefits and range information . This technology can be very useful within a store environment when a sales assistant is not always available to ask for further information.”

Above: Discussions on the Meyer stand at Ambiente.
Above: Discussions on the Meyer stand at Ambiente.

Clare also reveals that the technology will be in situ within a leading retailer later this year. She explains:“We have a really exciting project underway that will launch the technology this year with one of our major retail partners. Collaboratively, we’re developing the entire point of purchase experience across their stores and the centrepiece with this interactive technology.”

Meyer has also produced a series of videos with leading chefs, including Nick Nairn, Lesley Waters and Kevin Hughes for its Anolon website. The videos include master-classes, tips and recipes for the Anolon Academy, covering three levels of expertise: commis , sous and executive chef.


Top: A view of Meyer Group’s stand at the recent Ambiente, including screens which showcased new RFID technology.

Progressive Preschool featured image (1)
The latest issues of Progressive Housewares and Progressive Electrical are now available to read online, packed with all of the latest news and views ahead of the Exclusively Housewares show....
Peugeot IndyBest (2)
The Peugeot Saveurs Paris u select salt and pepper mill set was awarded 4.5 out of a possible five stars. ...
HORL (2)
HORL 1993 has announced the launch of its collection of sharpeners and accessories to the UK market....
GreenPan Burton McCall (1)
GreenPan has joined forces with Burton McCall to reach the independent trade channel in the UK....
Dexam Walk the Wight (1)
Product manager, Helen Boardman, completed the Walk the Wight challenge in support of Ronald McDonald House Charities....
Smeg Three Peaks (1)
On Friday 16 June, a team from SmegUK will be taking on the Three Peaks Challenge within 24 hours....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.