Meyer Group’s introduction of RFID (Radio Frequency Identification) technology on its stand at the recent Ambiente was overwhelmingly well received by retailers. Visitors to the stand were able to experience how placing a pan on a hob triggered the start of the relevant informative video for the range.
Meyer Group’s trade marketing manager, Clare Hollond reports: “All of our visitors loved this new Innovative technology and could see the benefits of how this could be translated at store level for their consumers.”
She added: “Each video that was developed for our new launches was concise and communicated very clear consumer benefits and range information . This technology can be very useful within a store environment when a sales assistant is not always available to ask for further information.”
Clare also reveals that the technology will be in situ within a leading retailer later this year. She explains:“We have a really exciting project underway that will launch the technology this year with one of our major retail partners. Collaboratively, we’re developing the entire point of purchase experience across their stores and the centrepiece with this interactive technology.”
Meyer has also produced a series of videos with leading chefs, including Nick Nairn, Lesley Waters and Kevin Hughes for its Anolon website. The videos include master-classes, tips and recipes for the Anolon Academy, covering three levels of expertise: commis , sous and executive chef.
Top: A view of Meyer Group’s stand at the recent Ambiente, including screens which showcased new RFID technology.
