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Nadiya will share her story at EIH Awards

The Great British Bake Off winner, author and TV presenter Nadiya Hussain will share how she is bringing her unique style to the housewares sector in a special guest appearance at The Excellence in Housewares Awards 2020.

This year’s EIH Awards are taking place virtually on Wednesday December 9 and are free to attend. The entire housewares industry, friends and family are all very welcome to attend with hundreds already signed-up to watch. Register to attend here.

Nadiya will be sharing her personal ‘must have’ pieces of kitchen kit at the EIH Awards. She will talk about her inspiration, involvement in housewares product design, and saying why baking is her ‘happy place’.

Nadiya has created housewares products with BlissHome (the Nadiya Hussain Make Life Colourful Range) and Children’s Baking Kits with Wilton Bradley. She emphasises how important it is that anything she lends her name to remains authentic.

Above: The inspirational Nadiya.
Above: The inspirational Nadiya.

As well as the awards announcements, the evening of the EIH Awards will include plenty of opportunities to network and catch up with industry friends from the comfort of homes, offices and shops (at the end of a busy day having reopened), thanks to the EIH Session Rooms.

Open before and after the awards ceremony, these live video branded Session Rooms will allow members of the housewares industry to host, ‘meet up’, see and chat with up to 15 friends and colleagues at any one time. Guests can pop in and say hi, share a drink or two, before and after you head to the ‘Main Stage’ (which is hosted on the same site) to watch the EIH Awards event.

Above: An example of guests gathering in a Session Room prior to the Awards event.
Above: An example of guests gathering in a Session Room prior to the Awards event.

While attending the virtual EIH Awards themselves is free of charge, the cost of hosting your own Session Room is £375 (+VAT). There are also special rates for multiple rooms (2 rooms, £650; 3 rooms, £950).

You can book and pay for your branded awards’ Session Room(s) by clicking HERE. Alternatively, you can contact Clare Hollick from Createvents on 01183 340085 or by emailing her at

To attend the awards as an individual, you will need to register, which is totally free of charge and takes less than two minutes – click HERE to secure your place.

The Excellence in Housewares Awards are produced for the industry, with the collective support of the industry. Sponsors include: Ambiente, Bira, BHETA, Burton McCall, David Mason Designs, EKO, Exclusively Shows, Expose Travel, Gastroback,, Joseph Joseph, KitchenAid, KitchenCraft, Le Creuset, Meyer Group, OXO UK, RKW Wholesale, Salter, Spring and Autumn Fair, Sherwood Events / Ambiente, The DRH Collection, SMART Worldwide (an SMA Worldwide Company), Tefal, Tramontina, The Inspired Home Show, Ultimate Products.


Top: Nadiya Hussain will be in conversation at the EIH Awards 2020.

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