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Nostalgia and heritage in demand at Wayfair

According to Wayfair, heritage housewares brands are seeing heightened demand this Christmas. The online retailer cites Villeroy & Boch, Denby and Arthur Price. As consumers look to ‘the nostalgic Christmasses of yesteryear,’ Wayfair has also seen a spike in searches for retro coupe glasses, cut glass and bar carts.

The retailer reports that many consumers are looking for a ‘natural and restorative aesthetic,’ favouring stoneware cookware sets. Its sales of large roasting tins were up 50% by mid October, and complete dinner sets were popular as consumers prepared early and looked for convenience. Soothing pastel toned tableware is another festive hit, according to Wayfair.

Quick and convenient housewares purchasing is also proving popular, with 63% of Wayfair purchases made on mobile/app.


Above: One of Wayfair’s Christmas trend images.

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