This ad will be closed automatically in X seconds.

OXO unveils new branded fixture in John Lewis

The cutting edge new concept features innovative technology aimed at enriching the customer shopping experience.

OXO’s newly installed Retail Evolution Fixture brings a premium kitchen environment to the store, allowing consumers to imagine OXO tools in their own home, while the new Lift & Learn technology visually explains the story of selected tools, all with the aim of driving awareness and sales.

Located in a high footfall area, the island fixture is in the centre of John Lewis Oxford Street and is designed to make shoppers feel as though they are in a real kitchen environment. The fixture covers all key areas of OXO’s offering from barware and entertaining, through to a cutting edge cooking prep section, and includes iconic tools such as the peelers, Angled Measuring Jugs, Steel collection and POP containers.

Innovative lift & learn technology is featured in the instalment to deliver a new level of product interaction. Consumers are encouraged to actively interact with OXO products via sensor activation technology, which triggers the initiation and projection of video content into a digital screen. This concept enhances consumer engagement and blur the lines between the physical in-store experience and technology, creating a seamless integration.

Max Viale-Sole, sales manager UK & Ireland, commented: “The new Retail Evolution Fixture is a step forward for the brand. We want to showcase what makes OXO products better, helping consumers make more informed purchasing¬† decisions.

“The lift & learn technology is something we haven’t explored before as a brand, but we see it as a key driver for growth in the UK. This interactive experience ensures our customers can get a deeper look into our product features and benefits and what makes OXO products so different.”

Maria Spagnuolo, EMEA brand manager at OXO, added: “The key purpose of this activation is to fully immerse the consumer into the OXO environment and make them feel as though they are in their own kitchen, using our products for themselves.

“We want consumers to recognise OXO as a pioneer in the housewares market, constantly striving to bring innovation and newness. The retail landscape has adapted and continues to evolve, so we’ve worked hard to meet the changing needs of consumers with this new shopping experience.

“We’re keen to learn from the data and analytics that come from the Lift & Learn technology, that will allow us to evaluated the success of products in-store and monitor customer preferences, supporting us in building on our marketing strategy based on real customer data.”

Bryan Clover (2)
Rainy Day ceo, Bryan Clover, reflects on 2023 so far, and sets out the charity's plans, and how you can support it, for the coming year....
Wilko (1)
MPs have summoned the former bosses and auditor of collapsed retailer, Wilko, to explain why the company went into administration....
Autumn Statement (1)
BIRA has welcomed the announcement of business rates relief by the Chancellor this week, but warned it was concerned about the increased standard multiplier. ...
Progressive Preschool featured image (10)
Hyve Group has appointed two new leaders to its team - Jackson Szabo as portfolio director for Spring Fair and Autumn Fair, and Soraya Gadelrab as the event director. ...
ReBorn BBC News (1)
BBC News visited the Wiltshire-based ReBorn factory this week to report on the innovative manufacturing of the new, sustainable homewares range....
Tefal by Jamie Oliver (2)
Tefal and Jamie Oliver have joined forces again to create the Jamie Oliver by Tefal baking range. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.