Leading kitchenware supplier OXO has consolidated its European head office in the picturesque city of Lausanne on Lake Geneva in Switzerland, the European headquarters of its parent company, Helen of Troy. However, the UK remains a vital market for the brand, and will retain dedicated UK-based sales and marketing teams.
The UK sales and marketing team will continue to deliver OXO’s extensive product range and will represent the brand at February’s Ambiente (Hall 1.2) and Exclusively in June.
Meanwhile, this year marks OXO’s 30th anniversary, and plans are in place to celebrate the brand’s three decades of creating products that have changed the way people cook, clean, organise, brew coffee and tea and care for their children.
OXO’s UK associate marketing director Tracy Carroll explains: “2020 is a pivotal year for the brand within the UK market. Products are performing well, selling strongly within the retail environment, while long-time brand loyalists as well as new consumers deepen their love of the brand.” She adds: “This year we’re firmly focused on bringing to market some new innovations that will excite customers, honouring our three decades in the market and in the live of consumers, and working towards an even better future.”
* Customers can contact the UK OXO team on 0114 242 0405 or email customer.services@oxouk.com
