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RKW strengthens senior leadership team

RKW has appointed new roles in its senior leadership team to strengthen its cook and kitchen accessories category and efforts in the grocery and high-end markets.

The company has appointed Nicol McGuinness as category director for cook and kitchen accessories, Jeremy Grant (pictured left) as head of the grocery and discount channel and Darren Nickolls (pictured right) will take on a new role as head of high end and traditional retail.

Nicol McGuinness said: “I am honoured to join RKW and take on the role of category director for cook and kitchen accessories. I am excited to collaborate with the talented teams at RKW to further enhance our offerings – continuing to provide exceptional value to our customers and launch products with a consumer-first mindset by developing products which address their pain points and meet their needs.”

Throughout her career, Nicol has consistently demonstrated a commercial mindset and a strategic focus driving impactful growth strategies and fostering innovation. In her new role, Nicol will lead the strategic planning and implementation of initiatives focussed on driving profitable growth of RKW’s second largest category which forms a key strategic pillar for the future growth of the business.

Jeremy Grant brings over two decades of experience working in the housewares and electrical sector for premium consumer brands across a wide range of accounts and categories. At RKW, Jeremy will continue to grow brand awareness and market share by implementing key initiatives to increase the distribution of RKW’s product assortment within the grocery and discount sector.

“I am really delighted to join RKW and take on the new role of head of grocery and discount whilst developing the new channel strategies for my sector,” said Jeremy. “I am looking forward to working with the existing RKW team to further develop and grow our UK retail business within my channel, and I feel that I have joined the business at a really exciting time.”

Strengthening RKW’s high end and traditional retail sector, Darren Nickolls takes on a new role as head of high end and traditional retail to offer further support to independent retailers who remain a firm focus for RKW. In addition, with first to market technology along with new premium brands and licences such as Wade, Milton Brook and Sur La Table, Darren will also focus on incremental growth in the high-end channel.

Darren said: “As a business, we remain steadfast in our dedication to our independent customer base and true to our core values in delivering high quality products at exceptional value for money. I am very excited to be working with our talented area sales managers to reach our business goals and drive mutual growth for our customers.”

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