This ad will be closed automatically in X seconds.

RTA’s toast to home bars

The surge in popularity of home bars has contributed to a substantial 35% growth in sales for British wine rack manufacturer RTA. The company is continuing to invest in its Norfolk factory to meet demand. Sales director Gareth Till –  who joined the business in February after 10 years at simplehuman –  highlights that ‘Made in Britain’ and sustainability are also influencing demand for RTA’s traditional wooden racks.

Above: RTA’s global sales director, Gareth Till.
Above: RTA’s global sales director, Gareth Till.

“We have seen a real and sustained interest from retailers and consumers in our modular wine racks – they are produced in the UK, using FSC-certified wood, which is hugely important, and also British steel,” reports Gareth.

The company sells internationally, with strong demand for both kits and pre-assembled racks in Australia, US, Middle East and Africa, as well as within department stores in the UK and Europe for the pre-assembled product.

RTA has also recently embarked on a partnership with a new distribution platform, Ankorstore. “We are using this across the UK and Europe,” explains Gareth. “It allows us to supply independents with a low minimum order value and free shipping under the Ankorstore terms.

The company is now focusing on raising awareness of the brand with its eco and British-made credentials. Considering both global and domestic potential for growth, Gareth comments: “I joined the business because of this opportunity: a historically known brand that I felt I could help grow and develop. With my experience in distribution, national and key account management, I felt it was a good match for myself and the company. Being part of the growth of simplehuman too has given me a great insight into growing a successful brand.”

* RTA is planning to exhibit at the next Ambiente, Frankfurt February 11-15 2022.


Top: Dark pine preassembled wine rack – one of RTA’s most popular models for 9, 12 or 16 bottles.

Supermarkets now largest sales channel as Ultimate Products reports increase of 13% in revenues....
EIHFinalists (1)
Joyful reactions continue to come in from both product and retail Excellence in Housewares finalists....
Opening later this month, Personalised Gifts  in Ormskirk will provide bespoke housewares....
Consumer reaction to new kitchenware store reflects the importance of  physical shopping. ...
Harrison Julien
Manufacturer’s latest recruit Harrison received an award for going above and beyond....
Ambiente (1)
Leading brands will ‘bring glamour and variety to the table in the Dining area’....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.