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Scrub Daddy’s launch of the year

The ever-expanding fanbase of Scrub Daddy’s cleaning tools will be thrilled at the launch of the free standing, self-draining Dishwand from Scrub Daddy today (April 8).

Like the Scrub Daddy sponges, the FlexTexture foam head is soft in warm water and firm in cool for more cleaning power. Unlike standard dish wands, the Dish Daddy reduces product waste with a dual-seal design to prevent leaks. Its replaceable scrubbing head attaches with hook and to avoid plastic waste.

The Dish Daddy joins the Scrub Daddy Family, including new Power Flower shapes, the recently launched instant bestselling Damp Duster, plus Microfibre Cloths, Multi-Surface Spray, Wander Wash-up Dish Soap and the Scrub Daddy Original and Scrub Mommy.

Lucy Childs, marketing manager for Evo Lifestyle Products (UK partner for Scrub Daddy) acknowledges that Scrub Daddies have even become collectors’ items, stating: “We have customers who collect Scrub Daddies and keep them in their packaging and never use them!” With a multi-generational customer-base, Lucy notes that the new TikTok shop for Scrub Daddy is proving very popular, reflecting huge online growth for the brand.

Above: The Power Flower Scrub Mommy trio.
Above: The Power Flower Scrub Mommy trio.


Also welcoming the addition of Scrub Daddy’s new Power Flower Scrub Mommy trio in Pink, Green and Yellow launched for Spring 2022, Lucy says: “Scrub Daddy fans went crazy for our Summer, Halloween, and Christmas shapes, so we had to bring out fun flower shapes to add to the collection.”


Above: Suds up with the Scrub Daddy Dishwand from Evo Lifestyle.

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