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Smidge launches at Spring Fair

A new brand, Smidge will be revealed at Spring Fair this Sunday (February 3-7 NEC Birmingham). It targets consumers who want to reduce single-use plastic and choose options that are more environmentally friendly.

Smidge’s 90 products cover a wide variety of categories from ‘on the go’ through to everyday household essentials. The range features a unique 100% biodegradable and recyclable formulation.

The brand’s philosophy is to be ‘responsible, affordable, optimistic,’ enabling consumers to ‘make that small change which together can make a big difference.’

Smidge will be in Kitchen & Dining’s Hall 9 (D30-E31).


Top: The logo for new housewares brand, Smidge

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