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Sostrene Grene launches UK site

The Danish homewares brand has continued on its expansion plans with the launch of its UK webshop.

The site will integrate the brand’s monthly and seasonal product releases, comprising a range of homewares including furniture, kitchenware, craft and hobby products, and more. The webshop is also planned to host a selection of concessions with products from brands such as Noella Fashion, BloomPost, and House of Vincent.

Expected delivery time is three to six business days and customers will be able to return or exchange items in UK stores.

Mikkel Grene, co-owner and ceo of Sostrene Grene, commented: “We are very excited to be launching our webshop this month. It’s such an exciting time for our brand, as stores continue to open around the UK, so we can’t wait to be able to offer our customers a shoppable site – and this just in time to invite the UK audience to discover our digital Christmas universe.”

The brand recently announced plans for its UK expansion, with 100 new stores set to open before 2030.


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