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Tefal’s cake off

Tefal is running a three-month influencer campaign to promote its innovative Cake Factory.

The Tefal Cake Factory is the UK’s first and only precision cake maker, which revolutionises home baking for beginners and perfectionists alike. Its five automatic programmes overcome baking challenges such as temperamental ovens and accurate cooking times.

The brand is sponsoring a number of high profile influencers, who are producing Cake Factory blogs and videos to be shared across their social channels. All of the baking influencers have swapped their big ovens for the little feature-packed Tefal Cake Factory and are taking their viewers on a series of cake master classes.

In addition to providing the Tefal Cake Factory product, the influencers have been given a special Cake Factory Gift Pack comprising an apron, a set of scales, a cake stand and a chalkboard. They can find plenty of baking inspiration in the accompanying recipe book or by downloading the Tefal Cake Factory App with more than 200 tempting sweet bakes, including vegan, low-sugar and gluten-free options. The App also contains tips, guides and themed creations.

Caroline Ross, Marketing Manager Groupe SEB said “The Tefal Cake Factory is such a unique product that we wanted to find a suitable consumer led marketing campaign to highlight its features and benefits. By organising this top influencer campaign, we will literally be proving that the Cake Factory really is ‘a piece of cake’ to use enabling you to produce superior bake results every time!”


Top: Tefal’s Cake Factory.

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