The British Home Enhancement Trade Association (BHETA) is to facilitate a consultative retailer and supplier workshop on knife retail in a first move following its decision to co-ordinate a proactive ‘responsible retailing’ campaign.
John Lewis, Lakeland, Sainsbury’s, Asda, Dunelm, Steamer Trading and TK Maxx are among the multiple retailer brands who attended the event on May 15 at BHETA’s headquarters in Vyse Street, Birmingham. They were joined by leading kitchen knife suppliers such as Taylor’s Eye Witness, Amefa, Fiskars, Meyer, Haus, Burton McCall, Kuhn Rikon and Robert Welch, several of whom attended BHETA’s initial meeting on the subject, which initiated the campaign.
BHETA’s chief operating officer Will Jones chaired the meeting which covered an agenda ranging from product design, packaging and merchandising to point of sale and retailer checkout procedures to consumer education and political lobbying.
Commenting on the workshop event, Will Jones said, “BHETA’s initial action after the March 25th supplier meeting was to write to all major retailers to ask for their input and engagement in support of best practice on this serious and complex issue. I am very pleased that we have received such commitment from so many leading industry players and look forward to progressing the responsible retailing initiative with them.”
For more information about BHETA and BHETA lobbying, contact the Member Services Team on 0121 237 1130 or visit the BHETA website www.bheta.co.uk.