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Tramontina to introduce ‘host of new categories’

With impressive business growth in the four years since Tramontina entered the UK retail market, the company will have an ‘unprecedented SS20 product launch’, to be unveiled at Spring Fair and Ambiente.  “Not only will we be launching more new products than ever before in the UK, but the launch will cover a host of new categories, adding to the choice we can now offer customers,” states Tramontina UK general manager, Alexandre Frubel.

The company has built up its reputation for product quality, innovation and customer service, backed up recently with the opening of a large warehousing facility near Manchester.  “Over the past few years, business has grown considerably and establishing stronger roots in the UK, despite the political and economic uncertainties surrounding Brexit, and the country in general is very important to us”, reports Alex.

Above: A view of Tramontina’s UK warehouse.
Above: A view of Tramontina’s UK warehouse.

At present, Tramontina is known primarily in the UK for its cutlery and knives, including the Churrasco collection, featuring dishwasher safe real wood (certified) handles. However, recent additions to the UK portfolio include cookware, utensils, bakeware and tea/coffeeware. Further new categories will include food storageware, serveware and some fun tableware collections such as breakfast-ware and dessert sets, along with considerable additions to bakeware.

Alex hints that there may be some “sneak previews” prior to the ‘big reveals’ at Spring Fair and Ambiente.


Top: Trento Cast Iron Cookware by Tramontina.

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