Lancashire plastic storage and bakeware manufacturer, What More UK says it is ‘not phased’ by Brexit negotiations. Tony Grimshaw, director of What More UK reports: “We inadvertently began making provision for Brexit, five years before the referendum. We looked at our export business and decided it had too much emphasis on Europe. We decided to spread our search for new retail partners into new areas such as the USA, South America, Canada, Eastern Europe and Africa. In all these areas we have had significant successes.”
What More is now exporting to 72 countries worldwide and is a strong supporter of The Made in Britain Campaign.
Tony is confident for the future of What More’s global trading: “Business is business and politics are politics. No matter which Brexit is decided, trade will continue; British products are recognised all over the world as quality. The right products of the right quality at the right price, backed up with the right service will always be accepted.”
The company has also invested in state of the art equipment from Germany and Italy and has replaced all 52 of its injection moulding machines over the past two years.
Meanwhile, John Monk, owner of What More stockist John Monk Trading Company, one of New Zealand’s largest importers of housewares and giftware reflects: “Through the years we have experienced turbulent times with currency fluctuations, raw material costs, and more recently Brexit uncertainty and shipping costs. However What More sales have still been maintained.”
Nearer to home, Jonathan Twist, managing director of another stockist GeeTees noted that What More’s ‘made in Britain’ credentials are “highly attractive to us and our shoppers.”
Top: View of What More UK’s hq.
