“We want to be there when the world starts to open again,” states Helen Cheung, senior marketing activation manager at Fiskars. Helen is among the housewares exhibitors are eagerly looking forward to the return of Ambiente in Frankfurt next year (February 11 to 15 2022).
She reflects: “In the recent year, most social encounters, meetings with partners and clients, and events have taken place either online or have been canceled. Opportunities to be inspired and find new ideas, brands and people have been limited. That’s why we see events and fairs like Ambiente as very important and we want to be there when the world starts to open again. Ambiente, as an international trade fair, is a great platform for us to build new connections and nurture existing ones.”
Similarly, Michael Ring, ceo and owner of Stelton acknowledges: “Commerce is about people connecting, building relationships and communicating also when things do not go as planned. Commerce needs a place to do business. Ambiente is the place for Stelton to meet the world. This trade fair is more important than ever.”
Ambiente is also keenly anticipated by Willo Blome, managing director and owner of Blomus, who comments: “We are looking forward above all to face-to-face discussions with the international retail sector and other market players. First and foremost, Ambiente enables us to present our innovative new collection live. Ambiente is also always an important industry meeting place to observe market developments and to network.”
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Top: View of Leonardo stand at Ambiente 2020 (photo: Petra Welzel).
