If You Care (IYC) is relocating its UK logistics hub to the Netherlands, to expand its European operations and to continue building the brand in continental Europe. Meanwhile, Eddingtons will take on responsibility for servicing all UK and Irish customers.
The new arrangement grants Eddingtons extended distribution in the territory, to include all areas of the market, now including the health food and natural products sector, previously serviced by IYC. Eddingtons will develop this sector via established customers and service them from its UK warehouse in Berkshire.
With established sales coverage on the island of Ireland deliveries will continue to be made carriage and duty paid to Irish customers.
Paul Moore, European territories manager for IYC, commented: “Appointing Eddingtons to manage our UK and Ireland business helps us simplify our operations in the UK and reach new markets in our territory. We have already enjoyed a successful relationship with Eddingtons and will cement this partnership further whilst now also being able to realise our potential on the continent in the post Brexit environment.”
Roger Murphy, Eddingtons md, added: “After pioneering and establishing the brand (If You Care) in the housewares sector since 2018, I am delighted to start 2023 with the announcement of this exclusive and extended distribution partnership covering the whole of the UK and Irish market.
“IYC is at the core of our wider portfolio of branded, sustainable and ethically sourced product which will now become readily available to this extended customer base.”
