What More will return to Ambiente this week with new product ranges across two stands – Hall 9.2, C05 and Hall 9.0, E36.
The first development is bakeware designed to fit in air fryers. Over 30% of households in the UK now own an air fryer and the market is expected to show a volume growth of 8.9% in 2024. The new products from What More include a small load tin and an oval tin designed to make lasagne or pies in, among other solutions. The bakeware features a pewter finish with Skandia extreme non-stick coating.
Next is a nesting range of roasters, oven trays and deep trays, five of each, which have been designed to fit perfectly inside one another, maximising space in the oven and saving space in storage. They are ideal for retailers as they create set which fit together to stack on shelf and take up less space in transit cartons.
There will also be new plastics on show from Wham, with the Crystal boxes launching in new sizes and showcasing navy blue as a standard colour in the Casa range. New non stick coatings will also be on show for bakeware, both performance options and colour options including Dark Denim, Skyblue, Red and Purple.
Tony Grimshaw OBE, What More UK director, commented: “Ambiente really is the highlight of our year. We’ve got so much to show this time, and our investment in our tooling room is really paying off, bringing out innovative solutions and capturing new markets.
“All our International sales team work really hard, and Ambiente is a very impressive spectacle. Our two stands cover housewares (plastic mouldings) and cookware (bakeware pressed steel). Housewares will be in Hall 9.2 on Stand C05, and bakeware in Hall 9 on Stand E36.
“After this we’re exhibiting again in Chicago in March and at Exclusively in June. Trade shows are such an important way to connect with our customers, all round the world. I can’t wait to show off our new products, all proudly Made in Britain.”
