The debut of a new ‘Launchpad’ shell for smaller and new suppliers is one of multiple initiatives at BHETA’s 2020 Exclusively Show (June 9-10 at London’s Business Design Centre). The housewares event has been re-branded as The Exclusively Show, with all brands from housewares, electricals, lifestyle gifts and tabletop coming together in one premium space.
Exclusively’s new ‘Launchpad’ scheme is designed to meet the needs of smaller manufacturers and suppliers in the housewares industry. The initiative will also provide fresh points of difference for retail buyers.
New suppliers can benefit from a simple to use shell scheme stand at a very affordable rate (rather than investing in a full-scale exhibition stand), together with a full marketing package included in the price.
Will Jones, chief operating officer at BHETA said: “One of the unique aspects of the Exclusively show is that it has always provided a level playing field for large and small brands. Our Launchpad initiative allows the newest and the smallest businesses to get in front of some of the industry’s most significant buyers; and helps retail visitors find something a little bit different.”
Exclusively has over 150 exhibitors representing all the major brands and key product categories. An example is the impressive tableware line-up for 2020, which includes Denby, Royal Doulton, LSA International, Robert Welch Designs, Arthur Price and The Rayware Group.
Exclusively prides itself on delivering for its exhibitors, attracting key housewares, tabletop, small electrical and gift buyers from both the UK and overseas, including leading department stores, multiples, independent retailers and garden centres. Retail visitor numbers to the show have been increasing over the past few years, a testimony to the show’s ability to continue evolving – presenting new opportunities for exhibitors and visitors alike.
More information about Exclusively and all other BHETA events can be obtained from the BHETA member services team on 0121 237 1130 or via the website www.bheta.co.uk.
Top: Scene from the 2019 Exclusively Housewares – now rebranded as Exclusively.